About Informed + Choice

Empowering Healthcare Providers and Insurance Professionals with Actionable Data

Founded in 2021, Informed + Choice was built on a simple premise: healthcare data should be secure, accessible, and actionable at the moment it's needed most.

We develop powerful technology tools specifically designed to support medical offices, hospitals, and licensed insurance agents. By bridging the gap between complex claims data and daily workflows, we help our partners deliver better care, maintain strict compliance, and run their businesses more efficiently.

What We Do

Providers

For Healthcare Providers

We transform raw data into clinical insights. As a registered Blue Button application operating under beneficiary authorization, we securely ingest claims information from Medicare and other health plans to provide actionable, point-of-care intelligence. Informed + Choice is not endorsed by Medicare, CMS, or HHS.

We proudly serve medical groups, Accountable Care Organizations (ACOs), Federally Qualified Health Centers (FQHCs), hospitals, and emergency departments by surfacing critical patient information, including:

  • 1

    Medication Adherence

    Instantly see if patients are adhering to their prescribed therapies.

  • 2

    Preventive Care

    Identify care gaps and due dates for vital preventive medicine.

  • 3

    Risk Scoring

    Access comprehensive risk context to prioritize patient follow-up and intervention.

Agents

For Licensed Insurance Professionals

We build tools to help you manage and grow your business with confidence. We support independent licensed agents, small agencies, and Field Marketing Organizations (FMOs) with comprehensive management technology.

  • The Scope of Appointment (SOA) Vault

    A secure, agent-controlled vault for digital Scope of Appointment forms, ACA consumer consent and application review records, call recordings, telephonic enrollment records, and related sales files, with recordkeeping workflows designed around the different retention needs that apply to Medicare and ACA documentation.

  • Advanced Quoting Tools

    Streamlined technology to help you find the best solutions for your clients faster.

Your Data, Your Records, Your Choice

Informed + Choice is a technology company, not an insurance agency. We do not sell insurance, and we do not compete for your clients.

Our philosophy is that your clients are your clients, and your compliance records should remain under your control.

For agents and agencies that want a fully managed solution, SOA Vault provides a secure record workflow and managed vault storage for SOAs, ACA consent records, call recordings, eligibility-review documentation, telephonic enrollment records, and supporting sales files.

For agencies, FMOs, and broker organizations that prefer to use their own storage environment, we support Broker-Owned Storage. That means your organization can keep the SOA Vault workflow while routing records into approved storage you own and control, such as Microsoft 365, SharePoint, AWS, Azure, Google Cloud, Box, Dropbox, or another supported destination.

SOA Vault provides the workflow, filing structure, record index, retrieval tools, and audit trail. Your organization chooses the storage posture that fits your compliance program.

Our Core Values

Uncompromising Data Security

Protecting Protected Health Information (PHI) is at the core of our DNA. Because we operate a registered Blue Button application under beneficiary authorization, our security protocols are designed to meet strict federal data handling expectations. We treat your data, and your patients' data, with the utmost security and respect.

Unbeatable Value

We believe that cutting-edge healthcare technology shouldn't require an enterprise-level budget. Our goal is to be the clear value leader in our industry. We are committed to providing more functionality, better security, and greater operational value for your investment than anywhere else on the market.

Contact Us

Reach Informed + Choice at our Pasadena office. We are available to discuss solutions for healthcare providers and licensed insurance professionals.

Office

1034 N. Madison Ave. Pasadena, CA 91104

Phone

626-630-0098