About Us

Pioneering 21st Century Healthcare Technology

Welcome to Informed + Choice, where innovation meets tradition in the world of Medicare insurance. Founded in 2020 amid the global shift towards remote work, we are a testament to the resilience and adaptability that the healthcare industry demands. At the heart of our company is a mission to empower Medicare insurance agents with cutting-edge technology, tailored specifically to enhance their sales and client service capabilities.

Our journey began long before our inception. With a career in healthcare technology starting in 1997, our founder, Christian Rodgers, has navigated the intricate world of Medicare, working with some of the largest Medicare health plans in the country for nearly two decades. This extensive experience, coupled with a deep understanding of compliance and the nuanced needs of Medicare health plans, serves as the foundation for our innovative solutions.

  • IC Assistant. AI tool designed exclusively for healthcare insurance agents to get their work done 3X faster.
  • Provider Search. In only seconds, find doctors, dentist, and specialist that are contracted with the largest Medicare health plans in the United States
  • Health Plan Search. Essentially the Medicare Plan Finder at your finger tips, no need to visit medicare.gov

In the wake of COVID-19, the need for flexibility and remote capabilities in the healthcare sector became undeniably clear. Informed + Choice was born out of this necessity, adopting a remote-first approach that not only caters to the current global landscape but also champions the future of work. Our software package, meticulously designed for insurance agents specializing in Medicare, embodies our commitment to leveraging expertise for technological advancement.

Our Team

Behind every successful venture is a team of dedicated professionals, and Informed + Choice is no exception. Co-founded by Christian Rodgers and his wife, Lyndsy Rodgers, an accomplished attorney and advisor, our leadership is bolstered by a shared vision for the future of healthcare insurance. Alongside us is a cadre of advisors from the healthcare industry, each bringing valuable insights and experiences that shape our direction and solutions.

At Informed + Choice, we're more than just a software provider. We're your partner in navigating the evolving landscape of Medicare insurance. Our commitment to you is simple: to provide a platform that not only meets the demands of today's remote work environment but also sets you up for success in the increasingly digital future of insurance sales.

Connect With Us

Join us in transforming the way Medicare insurance is sold, supported, and succeeded. For more information, to schedule a demo, or to simply chat about how we can help you, reach out to us at:

At Informed + Choice, we're not just building software; we're building the future of healthcare insurance sales. Let's embark on this journey together.