About Us

Pioneering 21st Century Healthcare Technology

Welcome to Informed + Choice, where innovation meets tradition in the world of Medicare insurance. Founded in 2020 amid the global shift towards remote work, we are a testament to the resilience and adaptability that the healthcare industry demands. At the heart of our company is a mission to empower Medicare insurance agents with cutting-edge technology, tailored specifically to enhance their sales and client service capabilities.

Our journey began long before our inception. With a career in healthcare technology starting in 1997, our founder, Christian Rodgers, has navigated the intricate world of Medicare, working with some of the largest Medicare health plans in the country for nearly two decades. This extensive experience, coupled with a deep understanding of compliance and the nuanced needs of Medicare health plans, serves as the foundation for our innovative solutions.

  • HealthLink Secure. A secure and private Medicare data access tool for healthcare professionals.
  • Provider Search. In only seconds, find doctors, dentists, and specialists that are contracted with the largest Medicare health plans in the United States.
  • Health Plan Search. Essentially the Medicare Plan Finder at your finger tips, no need to visit medicare.gov

In the wake of COVID-19, the need for flexibility and remote capabilities in the healthcare sector became undeniably clear. Informed + Choice was born out of this necessity, adopting a remote-first approach that not only caters to the current global landscape but also champions the future of work. Our software package, meticulously designed for insurance agents specializing in Medicare, embodies our commitment to leveraging expertise for technological advancement.

Introducing HealthLink Secure

Informed + Choice is proud to present HealthLink Secure—a cutting-edge tool developed to empower healthcare professionals with seamless access to vital Medicare data. HealthLink Secure was created with modern healthcare needs in mind, offering the flexibility to access secure and private Medicare data from anywhere, whether you're on the go, in a clinical setting, or working from the office.

Why HealthLink Secure?

  • Accessibility: HealthLink Secure ensures that healthcare professionals, including licensed insurance agents, clinicians, and medical groups, can retrieve and utilize crucial Medicare information directly from their phones, tablets, or PCs. This flexibility allows you to provide accurate and timely care or advice to your patients or clients, no matter where you are.
  • Actionable Insights: Our innovative approach transforms complex Medicare claims data into actionable analysis. Whether you're an insurance agent helping a client find the best coverage or a clinician making informed treatment decisions, HealthLink Secure provides the insights you need.
  • Security: Built on the foundation of privacy and compliance, HealthLink Secure guarantees that all data is handled with the highest levels of security, ensuring that both you and your patients or clients can trust the integrity of the information.
  • Efficiency: With HealthLink Secure, accessing and interpreting Medicare data is streamlined and efficient, allowing you to focus on what you do best—serving your patients or clients.

At Informed + Choice, we understand the unique challenges faced by healthcare professionals when it comes to accessing and utilizing Medicare data. That's why we developed HealthLink Secure—to provide a reliable and secure way to access the information you need, when you need it, without compromising on privacy or compliance. Whether you're an insurance agent, a clinician, or part of a larger healthcare provider organization, HealthLink Secure adapts to your specific needs, helping you make data-driven decisions to improve patient care and outcomes.

Our Team

Behind every successful venture is a team of dedicated professionals, and Informed + Choice is no exception. Co-founded by Christian Rodgers and his wife, Lyndsy Rodgers, an accomplished attorney and advisor, our leadership is bolstered by a shared vision for the future of healthcare insurance. Alongside us is a cadre of advisors from the healthcare industry, each bringing valuable insights and experiences that shape our direction and solutions.

At Informed + Choice, we're more than just a software provider. We're your partner in navigating the evolving landscape of Medicare. Our commitment to you is simple: to provide a platform that not only meets the demands of today's remote work environment but also sets you up for success in the increasingly digital future of insurance sales.

Connect With Us

Join us in transforming the way Medicare insurance is sold, supported, and succeeded. For more information, to schedule a demo, or to simply chat about how we can help you, reach out to us at:

At Informed + Choice, we're not just building software; we're building the future of healthcare insurance sales. Let's embark on this journey together.